Effective Public Relations by DK

Author:DK
Language: eng
Format: epub
ISBN: 9780756662622
Publisher: DK Publishing
Published: 2009-08-21T00:00:00+00:00

Drawing up a crisis plan

Plan for every contingency and be ready to respond proactively. Take your list of potential disasters and draw up a crisis plan for each scenario. Include information on what action will be taken by whom to inform relevant staff, official bodies, the media, and the public. Do not limit training to head office staff; if a crisis happens in another location, staff there will have to cope with the initial impact. Plan for every eventuality.

Planning for a crisis Bring together members of your crisis team to present roles and responsibilities and discuss necessary action. Such in-depth planning can increase your chances of a positive outcome.

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